Custom Marketing Software Development

Martech development and integrations for seamless campaigns, faster time to audience, and real personalization.

Lightpoint builds custom marketing technology solutions for business tech stacks. We develop software to support your business’ strategic and tactical goals, and integrate existing martech stacks to deliver radical improvements in accuracy, data quality, and revenue.

Grow by activating customer data

Take the lakes of customer data collected by your existing marketing tools, add what you specifically need to execute your business growth strategy, and integrate your stack to derive actionable insights.

The customer and the journey

Build your customer view around the attributes that matter most. Get a holistic view of customer journeys so you’re there with the right message at the right time.

Technical integration

Integrate your existing stack and add custom tools that deliver real, actionable insights from across the organization. Build personalization and messaging on effective data taxonomies and the requisite technical base.

To learn more about how Lightpoint develops martech solutions, get in touch to see our portfolio and client recommendations.

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Simplify your stack

Overwhelm and analysis paralysis prevent marketers and businesses from getting the best out of their martech tools. Lightpoint builds custom solutions that match your business needs, simplifying selection; and we integrate your existing stack, making managing your martech simpler and your tools more effective.

Custom functionality

Get all the functionality you need with none of the bloat. Our engineers will consult and ideate with you to ensure you get a tool that fits your business goals and processes.

Maximal performance

Reduce or eliminate downtime, errors and delays in reporting and collection. Make your martech stack a reliable source of truth for your whole organization.

Prediction engine

Analyze user journeys and behaviors, generate patterns using statistical models, AI and machine learning, and use them to predict future actions and derive meaningful insights.

Organization-wide implementation

Get martech tools you can use in the office and on the road, BYOD and corporate-owned devices, and over both owned and public networks.

Unify your stack

Build your stack around a single dashboard designed to facilitate the KPIs you identify. Integrate it around a data taxonomy that fits your business model.

Custom integrations

We build integrations with third-party tools including in sales, customer success, IT and product, putting your martech stack at the center of your organization.

Lightpoint builds solutions to your specifications, from the ground up and based on business insights as well as technical capability. Contact us to learn more.

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The Lightpoint difference

Focused on the business goal, mindful of the end-user, Lightpoint is a different development agency.

Beyond the technical

We don't just build great tools. We build business processes. Our team builds innovative technical solutions, but the focus is on joining the dots between your business goals and your tech.

Deep expertise

130+ successful projects. Recommended by 96% of our customers. 72% of our team are senior-level professionals. We marry deep technical expertise with soft skills and business know-how.